The more extreme and absurd a lie the greater is its acceptance as truth by people. That explains the domination of the USA by the Republican Political Party and the control of its citizens by GW Bush of which principle both are well aware and extremely skilled at using for their nefarious goals. This fact is fundamental for the success of religions, dictatorships, and often in achieving fame presently and particularly posthumously. Martyrdom is based on it.
Fewer people will accept the statement "white is grey" than "white is black"! In anticipation of a reasonable rebuttal I add because of the physics of this universe the latter is more likely than the former but is nevertheless false.
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